Jessica Justman, MD, ICAP’s senior technical director, is quoted in a July 13 CNN Health article on effective public health messaging to reduce the spread of COVID-19:

Dr. Jessica Justman, an infectious diseases specialist and epidemiologist at Columbia University and attending physician at the Columbia University Irving Medical Center, says that messaging plays an important role in the implementation of public health strategies, like this one. She says that it can make a difference when a leader dons a face mask as an example to others.


Justman says it can also be helpful to have celebrities help disseminate important public health messages, because they are often regarded as opinion leaders in our society.

Read the full article on CNN Health

Read the latest ICAP updates on COVID-19 here


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