As young Australians change their media consumption patterns to avoid news related to COVID-19, Wafaa El-Sadr, MD, MPH, MPA, global director of ICAP at Columbia University, emphasized the importance of non-traditional communications strategies. In a recent interview with the national Australian news service, ABC News, she said:
“It’s clear the best way to get young people to take their role seriously is by choosing the right voices to amplify. It’s about finding who they want to emulate and getting their attention that way, not just solely through the traditional public health channels.”
