In March, ICAP’s office in Tanzania launched a new campaign to educate people living with HIV on the timely use of care and antiretroviral therapy services. The year-long campaign employs radio spots, posters, leaflets, and newspaper advertising to share its message on available HIV care and treatment services. It is rolling out first in Kagera and Kigoma. Local news outlets covered ICAP’s campaign launch, which offered HIV testing and counseling to more than 280 attendees. ICAP aims to encourage HIV-positive Tanzanians to enroll in care and treatment services and adhere to necessary drug regimens. The ICAP team in Tanzania is collecting data throughout the campaign, which will be used to assess its impact.