Dr. Shannon Farley an epidemiologist with more than a decade of experience leading evaluations of policies and programs in New York City. She is the director of the Survey Unit at ICAP, where she oversees the strategic direction, leadership, and overall performance of a robust portfolio of general population surveys, biobehavioral surveys of key populations, and other specialized surveys focused on HIV, HIV-related conditions, and other health priorities that utilize optimized survey design and innovative methodologies. Dr. Farley joined ICAP in 2019 as the Strategic Information Director of the Population-based HIV Impact Assessment (PHIA) Project. Prior to joining ICAP she was a leader in the field of tobacco control, helping to develop novel tobacco control and chronic disease prevention policies and programs and evaluating their impact at the New York City Department of Health and Mental Hygiene. These findings have been utilized to support other tobacco control and chronic disease prevention efforts both nationally and internationally. Dr. Farley is also an assistant professor of Population and Family Health. She received her doctorate in epidemiology from the Graduate Center at CUNY and her MPH in reproductive and adolescent health from Mailman School of Public Health at Columbia University.