Saving Lives with Music
Building on the experience of developing prior community mobilization efforts for the HIV response, ICAP appreciated the potential power of music to reach people far and wide in response to the COVID-19 pandemic.
In one of its first efforts focused on the COVID-19 response in sub Saharan Africa, ICAP reached out to the beloved Zimbabwean poet and musician, Albert Nyathi, and commissioned a song about how people can protect themselves from infection by social distancing, frequent hand washing, and wearing masks.
With social distancing measures already in place in Zimbabwe’s capital where Nyathi and his fellow musician Dereck Mpofu lived, they were able to organize a group of local musicians to individually lay down tracks of lush instrumentation and soaring vocals without having to bring people together physically. The separate tracks were then mixed to create “Apart/Together—We Stand Strong Against COVID.”
Produced with incredible speed, the song—which contains lyrics in English, Shona, and Ndebele, the three major languages of Zimbabwe—was already on the airwaves by late April, launched through the artists’ social media and widely promoted online and through media coverage. Hoping that his music would empower people to protect their health, Nyathi said, “This song celebrates the power of the community to overcome a disease that is pushing us apart while it informs listeners of the steps they can take to protect themselves and their community from COVID-19.”
ICAP released “Apart/Together” accompanied by a video “slideshow” of ICAP-supported activities to respond to the pandemic. These images were captured by young people living with HIV/AIDS who participate in an ICAP photography workshop in Kenya that provides training and support.
“This song celebrates the power of the community to overcome a disease that is pushing us apart while also serving to inform listeners of the steps they can take to protect themselves and their community from COVID-19.”
Albert Nyathi,
composer/performer
In Myanmar, ICAP tapped popstars Phyu Phyu Kyaw Thein and Ar-T to produce “I Will Move On” to increase awareness of how medication can enable an HIV positive person to suppress and maintain their viral load at a point where it is no longer detectable, and importantly, they are no longer able to transmit HIV.
The message of their song is simple but essential: Undetectable = Untransmittable, or U=U. For people living with HIV, the song serves as a reminder that if they are consistent with their treatment, they can have long, healthy lives–and can prevent transmission to their intimate partners. The song and accompanying promotional activities join in the global “Undetectable = Untransmittable” (“U=U”) campaign, an effort to raise awareness about the efficacy of HIV medications for preventing sexual transmission of HIV spearheaded by the Prevention Access Campaign since 2016.
Funding:
- Apart/Together—We Stand Strong Against COVID-19 (Zimbabwe): The Bing Zhao Foundation
- Zimbabwe Song: Bing Zhao
- I Will Move On (Myanmar): The U.S. President’s Emergency Plan for AIDS Relief (PEPFAR) through the U.S. Centers for Disease Control and Prevention (CDC)
CREATIVE
INSPIRING
INNOVATIVE