With The Power Of Music, ICAP Shares Lifesaving Information

In the early days of the COVID pandemic, Zimbabwe had low infection rates, and people knew very little about the rapid global spread of the virus. From experience with previous public education campaigns undertaken to raise awareness of HIV/AIDS, ICAP leadership knew that popular music has tremendous power to disseminate urgent public health messages in a highly accessible format, quickly reaching large numbers of people through radio and internet. With an eye on supporting containment of the virus, ICAP’s Wafaa El-Sadr reached out to the beloved Zimbabwean musician Albert Nyathi and commissioned a song about how people can protect themselves from infection by social distancing, frequent hand washing, and wearing masks.

In the early days of the COVID pandemic, Zimbabwe had low infection rates, and people knew very little about the rapid global spread of the virus. From experience with previous public education campaigns undertaken to raise awareness of HIV/AIDS, ICAP leadership knew that popular music has tremendous power to disseminate urgent public health messages in a highly accessible format, quickly reaching large numbers of people through radio and internet. With an eye on supporting containment of the virus, ICAP’s Wafaa El-Sadr reached out to the beloved Zimbabwean musician Albert Nyathi and commissioned a song about how people can protect themselves from infection by social distancing, frequent hand washing, and wearing masks.

With social distancing measures already in place in Zimbabwe’s capital where Nyathi and his fellow musician Dereck Mpofu lived, they were able to organize a group of talented local musicians to individually lay down tracks of lush instrumentation and soaring vocals without having to bring people together physically.  The separate tracks were then mixed to create Apart/Together—We Stand Strong Against COVID.  

Produced with incredible speed, the song was already on the airwaves by late April, launched through the artists’ social media and widely promoted online and through media coverage. Hoping that his music would empower people to protect their health, Nyathi said, “This song celebrates the power of the community to overcome a disease that is pushing us apart while it informs listeners of the steps they can take to protect themselves and their community from COVID-19.”

The commissioned song and an accompanying public education campaign was made possible by a generous philanthropic gift from business leader Dr. Bing Zhao. ICAP released “Apart/Together” accompanied by a video “slideshow” of ICAP-supported activities to respond to the pandemic.  These images were captured by young people living with HIV/AIDS who participate in an ICAP photography workshop that provides training and support.

In addition to the full-length version of “Apart/Together,” which contains lyrics in English, Shona, and Ndebele, the three major languages of Zimbabwe, Nyathi also produced a series of jingles in 10 regional languages to promote the song and the public health messages.

“We are so moved and inspired by this magnificent song, which is such a powerful tool for public health. We cannot imagine a more profound use of music than this.”

Wafaa El-Sadr

ICAP Global Director

RESPONSIVE

WORLDWIDE

RESOURCEFUL

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Vaccine development was urgent, so ICAP teamed up with government and private partners to launch phase III clinical trials. In rapidly gearing up, ICAP’s Bronx Prevention Center and Harlem Prevention Center built on their long history of conducting world-class HIV and tuberculosis clinical trials, and ICAP’s deep community roots provided a ready pathway to volunteers for the testing. Located in multi-ethnic communities of New York City,

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In suscipit volutpat leo ac gravida. Donec eu malesuada ex. Praesent semper tortor ac nisi dignissim, in viverra enim venenatis. Phasellus et metus porta, tincidunt odio at, porta nisi. Quisque ac dignissim tortor. Aliquam vulputate purus at urna sodales, et ultrices tortor dignissim. Donec bibendum arcu id euismod pretium. Vivamus ac purus tincidunt, volutpat lectus eu, vulputate eros. Aenean tincidunt auctor facilisis.

Integer eleifend lectus commodo posuere tincidunt. Proin neque nibh, tincidunt eget sem sed, efficitur maximus augue. In vel luctus ante, et interdum purus. Integer dapibus arcu quis pharetra pellentesque. Vestibulum et pellentesque ipsum, et congue nibh. Aliquam tincidunt elementum diam vitae condimentum. In eros magna, dictum a massa venenatis, tincidunt aliquet orci. Integer ligula urna, consequat sed faucibus ac, tempor ut velit. Mauris.

Wafaa El-Sadr

Sidebar Story Title

Vaccine development was urgent, so ICAP teamed up with government and private partners to launch phase III clinical trials. In rapidly gearing up, ICAP’s Bronx Prevention Center and Harlem Prevention Center built on their long history of conducting world-class HIV and tuberculosis clinical trials, and ICAP’s deep community roots provided a ready pathway to volunteers for the testing. Located in multi-ethnic communities of New York City,

Read More
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Letter from the Director

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam congue mi sed efficitur pharetra. In maximus vestibulum vulputate. Nulla congue, ex sed malesuada pulvinar, lorem risus varius neque, at tempor ligula tellus in felis. Aenean luctus urna sit amet diam lacinia molestie. Nulla et elit vel mi aliquam tincidunt vitae nec diam. Morbi dolor lacus, consequat at suscipit nec, faucibus in sem. Fusce ultricies est dolor, ac mollis libero tincidunt quis. Donec blandit ut eros eu dignissim. Sed nec sapien consectetur, vehicula nulla ac, blandit nunc. Praesent efficitur finibus aliquet. Curabitur vehicula auctor leo eu laoreet. Vestibulum a erat massa.

Donec tincidunt risus felis, sit amet fringilla lectus tincidunt at. Etiam id ullamcorper velit, in placerat quam. Nulla diam elit, convallis ut nisl vel, dapibus finibus quam. Nulla vel dignissim sem. Duis non lacus id mauris tempus rutrum. Donec ultrices congue condimentum. Maecenas urna justo, vulputate at pellentesque nec, fermentum a dolor.

Duis malesuada turpis vel venenatis cursus. Nulla sed elementum enim. Sed eu nisi non ante commodo euismod sit amet sed libero. Morbi felis neque, porta in blandit hendrerit, sodales ac est. Pellentesque vitae ullamcorper leo. Donec sed consequat elit. Donec accumsan leo vitae molestie volutpat. Curabitur molestie urna at pellentesque accumsan. Nunc lacinia, sem eu viverra finibus, magna turpis rhoncus nunc, a varius tortor lacus quis orci. Proin sodales enim id felis feugiat blandit. Aenean consectetur diam et nunc ultricies laoreet. Fusce vel ante sed ligula tincidunt consequat quis a odio. In accumsan placerat diam. Donec tincidunt nulla id nibh tincidunt lacinia. Nam fermentum non est vel eleifend. Donec nec felis euismod, aliquam erat eget, scelerisque dui.

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Proin dui diam, volutpat vel sem vel, tincidunt facilisis urna. Sed augue nunc, faucibus at ante id, faucibus aliquet ex. Vivamus rhoncus volutpat nisl eget sollicitudin. Aenean a egestas nisl. In et hendrerit eros. Curabitur massa nunc, suscipit nec congue ut, lobortis id arcu. Integer purus neque, venenatis ac pulvinar in, consectetur sed mi. Quisque tristique risus id quam porttitor dictum. Etiam vitae rhoncus purus. Vivamus imperdiet lorem in convallis lacinia. Cras in pulvinar ligula, id congue erat. Integer pretium diam in orci laoreet, eu convallis ex convallis. Donec hendrerit magna eu risus aliquam gravida. In hac habitasse platea dictumst. Duis urna nunc, venenatis sed cursus sed, auctor ut leo. Praesent molestie mauris quis arcu hendrerit suscipit.

Nunc venenatis, enim a consequat ullamcorper, lorem sapien porta nulla, eget blandit ligula ante at leo. Cras faucibus volutpat lorem, quis elementum velit imperdiet eu. Duis et pharetra lectus. Duis nec lacus arcu. Donec vitae feugiat enim, nec volutpat enim. Phasellus laoreet ornare orci at euismod. Pellentesque sagittis neque eget tortor convallis, in rutrum tortor egestas. Sed pellentesque pellentesque arcu, vitae dictum elit convallis vitae. Vestibulum vitae justo lobortis, elementum magna et, iaculis eros. Nulla facilisi. Aliquam faucibus sem augue, vel tempor risus porta ut. Cras vel sem nibh. Phasellus lacinia lacus at nulla mollis, et convallis dolor eleifend. Aenean tristique, metus ut porta aliquam, dolor magna fermentum enim, ac dictum nunc lacus non purus. Vestibulum vitae porta massa. Nulla viverra ex at dolor placerat, in euismod urna facilisis.

In suscipit volutpat leo ac gravida. Donec eu malesuada ex. Praesent semper tortor ac nisi dignissim, in viverra enim venenatis. Phasellus et metus porta, tincidunt odio at, porta nisi. Quisque ac dignissim tortor. Aliquam vulputate purus at urna sodales, et ultrices tortor dignissim. Donec bibendum arcu id euismod pretium. Vivamus ac purus tincidunt, volutpat lectus eu, vulputate eros. Aenean tincidunt auctor facilisis.

Integer eleifend lectus commodo posuere tincidunt. Proin neque nibh, tincidunt eget sem sed, efficitur maximus augue. In vel luctus ante, et interdum purus. Integer dapibus arcu quis pharetra pellentesque. Vestibulum et pellentesque ipsum, et congue nibh. Aliquam tincidunt elementum diam vitae condimentum. In eros magna, dictum a massa venenatis, tincidunt aliquet orci. Integer ligula urna, consequat sed faucibus ac, tempor ut velit. Mauris.

Wafaa El-Sadr

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